E-Journal December 2011

In this year-end edition, Spire’s Chief Executive Officer shares his views on trends that will impact the business and marketing landscape in the Asia-Pacific and other global emerging market regions in 2012 and beyond. Also, learn how political changes are enabling Myanmar to become the next emerging market; and what the new regulations on retail in India mean for businesses. We discuss the new opportunities created by pre-paid mobile credits in opening up e-commerce to the world's poorest consumers. Plus, find out why people are willing to spend more on healthy foods nowadays. Last but not least, read about how marketers can use Quick Response (QR) codes.

We hope you enjoy the Spire E-Journal Q4 2011. We welcome your suggestions on how we can do better.

Emerging World Outlook 2012

Leon Perera, CEO of Spire, shares his views on trends that will impact the business and marketing landscape in 2012 and beyond.
Mobile Money for the Poor

Will prepaid mobile credits unleash the online buying power of the poorest consumers?
Myanmar: A New Beginning?

With its recent opening up to the United States of America, will Myanmar join the ranks of emerging markets?
India’s Unfinished Retail Revolution

Has politics thwarted the transformation of Indian retail?
Healthy Foods

How health concerns continue to drive the food market.
Side Click: QR Codes – Are They Here To Stay?

Are QR codes merely a passing fad?
Spire E-newsletter

A look at recent events within Spire.