Spire Research and Consulting is the leading research consultancy in global emerging markets.
E-Journal
E-Journal August 2010
In this edition of the E-Journal, Spire takes a hard look at Asia’s fast-growing second tier cities, whose market potential is under-served. We review the impact of trends in emerging country marketing – from the rise of “silver” internet users to how the iPhone is creating new markets. We also review the growing role of social enterprises, and draw lessons from how the political conflict in Thailand impacted its economy. On the lighter side, our take on the FIFA World Cup 2010 will go down well with your cup of coffee. We hope you enjoy the Spire E Journal Q3-2010 and we welcome your ideas on how we can do better for you.
The Next Frontier: Asia’s Second-tier Cities
With intense competition and maturation in top-tier cities, Spire discusses how marketers should pay serious attention to Asia’s second tier cities, which are under-served in spite of better growth prospects.
Thailand’s economy after the Bangkok clashes
The political disturbances in Bangkok in April and May 2010 were a test case on whether political conflict deals a body blow to the economy and business. What happened?
Can Social Enterprises thrive in a Market Economy?
Spire examines the rise of social enterprises, their impact on emerging markets and their sustainability in the long term.
Surfing for “Silverware” Online
While silver consumers used to be associated with technology illiteracy, this barrier is fast disappearing. Are companies doing enough to reach out to these “Silver Surfers”?
Does the iPhone change everything?
How the iPhone phenomenon has created a brand new marketing arena for categories like Mobile Shopping, Mobile Financial Services and Social Media on the go.
Side Click: World Cup 2010 - Beyond winning and losing
Our take on the impact of the games in six countries.
Spire E-newsletter
In the Q3-2010 edition, we take a look at recent developments in Spire.
Asia-Pacific Economic Bulletin
View Spire's Economic Bulletin for the latest economic indicators across 14 key Asia-Pacific economies.
