Spire Research and Consulting is the leading research consultancy in global emerging markets.
E-Journal
Market Entry Study for ASEAN distribution centre
Price Tracking Study on passenger car tyres in Singapore and Korea
Automotive SCM Improvement Consulting in Indonesia
Case Study
E-Journal June 2011
In this edition of the Q2-2011 E-Journal, Spire takes a look at how Japan is reeling from the Tohoku earthquake, trends in mobile advertising, recent disasters in Asian marketing and what’s new in Multi-Level Marketing. Our lead article is on Mexico’s emergence as a global economic power – surely a corrective to the notion of the Asian century. We hope you enjoy the Spire Q2-2011 E-Journal and we welcome your ideas on how we can do better for you.
Mexico: Giving China and India a run for their money?
Once thought of as an economic basket-case, Mexico is now a key global emerging economy. Where do the opportunities lie for global marketers?
Disasters in Asian Marketing
How recent mis-steps hold lessons for global marketers operating in Asia’s complex cultural environment.
What’s Next in Multi-level Marketing
The global Multi-Level Marketing industry is starting to focus on Emerging Markets. What product categories stand to gain?
Cloud Computing: Revolution or Buzzword?
Is Cloud Computing truly revolutionary or just another buzzword? And what new market spaces might be created by the Cloud?
Japan’s Triple Disaster: All is Not Lost
Spire looks at the business, economic and political impact of the great Tohoku earthquake and asks if there is a silver lining for Japan and the world.
Side Click: Mobile Advertising – Worth Betting On?
Is the future of advertising mobile?
Spire E-newsletter
A look at recent events within Spire.
