In this year-end edition, the Spire E-Journal makes its traditional forecasts about how the Asia-Pacific and other emerging market regions will develop in 2011. We examine how emerging market cities are increasingly defining the business opportunities of the future. We take a look at the much-talked about “currency wars” and what they mean for Asia and the world. We also discover what marketers need to do to sell to the world’s younger generations and what the presence (or absence) of plastic bags says about our societies. On the lighter side, we explore what companies are doing, and not doing, on Facebook. We hope you enjoy the Spire E Journal Q4-2010 - we welcome your ideas on how we can do better for you.
In this year-end edition of the Spire E-Journal, Spire’s Group Managing Director, Leon Perera, shares his views on trends that will impact the business and marketing landscape in the Asia-Pacific and other global emerging market regions in 2011 and beyond.
Emerging countries are seeing explosive growth in cities. Spire examines how cities are increasingly
defining tomorrow’s business opportunities in the Emerging World.